In the opening minutes of Promised Land, Steve Butler (Matt Damon), a local representative for a massive energy company, awaits a meeting with a company boss in order to be considered for a regional vice-president position. Another employee sits with him in a restaurant, and Butler explains why he's committed to his work, traveling through rural America getting leasing rights for the natural gas extraction commonly known as fracking. He's a farm-raised boy himself, Butler says, one who saw his small hometown shrivel up and blow away after the one significant local employer shut down. The "delusional self-mythology" of salt-of-the-earth folk is the problem, he argues. Butler and his company, through the money they're offering, provide a rare chance to make those folks' lives better.
It's thrilling watching a movie you're expecting to go in one very specific direction instead offer the prospect of something fascinatingly different. The scriptco-written by Damon, John Krasinski and Dave Eggersgives us a protagonist who's not self-evidently in need of redemption, nor does he appear to be a stooge with blinders on. Steve Butler, at least at the outset, is a character we're not used to seeing in mainstream movies: a corporate guy who's selling people not a cynical lie, but something that doesn't have to be perfect, because it's a hell of a lot more than what they've got now.
Perhaps it would have been wise, in retrospect, to pay more attention to the opening shot by Damon's Good Will Hunting director Gus Van Sant. In that shot, Butler washes his face in the clear water of the restaurant bathroom sinkclear water that, nudge nudge, might not be available to the townsfolk Butler is getting to sign on the dotted line, if fracking spoils the groundwater. Because before long, Butler is running up against opposition to the gas-leasing plan, first from Frank Yates (Hal Holbrook), a retired engineer now serving as a local science teacher, then from Dustin (Krasinski), an environmental activist who hits town to get people fired up. Will our hero realize before it's too late that he's on the wrong side? Will the filmmakers realize before it's too late that they've chosen the wrong story arc?
The maddening part is that Promised Land seems to be doing so many things right for so long. Frances McDormand gets a terrific part as Butler's co-worker, Sue, who brings a far more nuts-and-bolts approach to her job than the more personally motivated Butler. Some of the film's best material involves Sue's semi-flirtatious interactions with a local merchant (Titus Welliver). The obligatory romantic interest sub-plotinvolving Butler's dealings with a tart-tongued schoolteacher (Rosemarie DeWitt)gets a satisfying twist in that it's not exactly a romantic interest sub-plot. There are plenty of off-hand moments that make this setting feel authentic. There's also a surprisingly cynical turn when we see that environmentalists can be just as calculating in trying to get what they want as their Big Bad Corporation counterpoints.
But Promised Land isn't confident enough to stick with the notion that the most interesting villain might be a condescending "we know what's best for you" attitude toward those who are struggling to perpetuate a fading American lifestyle. Instead, Butler's moment with the earnest Yates feels like a set-up for a variation on Ralph Bellamy's "I don't know how to say this without sounding condescending, but I'm proud of you" moment from Pretty Woman. And as the plot builds toward the revelations that will force Butler to make a moral decision, it grinds with predictable determination straight into a dramatic moment when the camera will slowly dolly in on Butler's face, the wheels of conscience turning behind his eyes.
Maybe it shouldn't make that moment even more frustrating that it involves a big speech in the town gymnasium, but it does. Gymnasium speeches tend to be one of those cinematic crowd-pleaser devices from which no real dramatic good can come. Promised Land has all the promise in the world when it's using the framework of an "issue" drama to explore something much more human. Its own "delusional self-mythology" is that it becomes more important by virtue of becoming more obvious.
Promised Land opens at the Carmike 12.