Looking back on the year in consumption: While most promotion departments were pulling their hair out to boost their sales’ volume and be philanthropically conscious to Sept. 11, other industries experienced a dramatic growth in sales.
Consumers, leery of the military-industrial complex economy, proceeded with caution. As a result, large chains such as Wal-Mart and Home Depot that can afford significant price discounts, have soared.
But some sleeper industries and specialty products spiked in sales and shot through the roof. Contrary to popular thinking, gun sales experienced no unexpected increase. In some states, such as California, gun sales are at their lowest point in history.
Instead of feeling an impulse to pack your pistol, Americans felt a desire to be closer to each other. Thus dating agencies are working more actively than ever to find a match for lonely singles. Matchmaker.com, the country’s largest dating service, has experienced a 25 percent growth in clientele immediately following Sept. 11. “It’s had a huge impact on us and all people who have a new value with relationships, love and dating, and wanting a committed relationship,” says Jane Emerson, the director of Matchmaker.com. Every week 50,000 new members join. The success rate for eternal bliss has averaged 400 engagements and marriages a month post Sept. 11.
To no audible surprise, Enya’s “A Day Without Rain” is her best selling CD, which has sold over 4 million copies since Sept. 11. The album sat idly in music stores for a year, never climbing higher than number 17 on the Billboard charts.
Drug and alcohol abuse has risen in many parts of the country since Sept. 11, especially in New York City and Washington, as well as Pennsylvania, New Jersey, Dallas and Los Angeles. The survey conducted by the Columbia University National Center on Addiction and Substance Abuse, is based on admission enrollment to treatment centers, emergency room visits and counseling sessions. Nationwide, admissions to substance abuse centers increased from ten percent to 12 percent since the attacks. Alaska, Florida, Georgia, Illinois, Kentucky, Mississippi, Nebraska, South Dakota and Tennessee also reported increases.
Tobacco prices have jumped 3.9 percent.
Terrorist and anthrax threats have contributed to the country’s heightened anxiety manifested in the demand for serotonin. Prescription audits indicate a rise in anti-depressants such as Paxil and Prozac. The depressed Prozac company offered a free month’s worth prescription for those Americans who are already taking the mood regulator. The coupon promotion was featured in print media and on television.
The wooden pews are warming up as bodies are filling churches everywhere. Olan Mills, the largest producer of family portraits, says that their church division, which shoots pictures of church members, increased by 10 percent following Sept. 11.
Americans are moving forward with life, but with added protection. Life and health insurance applications had a 26 percent increase since September, which amounts to 1.4 million people across all age groups. According to the Medical Information Bureau, in October of 2000, MIB reported a 9 percent increase.
And there are those that want to leave a protected legacy for their heirs to follow. Estate lawyers have gained a wealth of new clients from all ages and economic classes requesting wills.