I think people really overreacted to the one line in the song. South Park and other shows get away with this kind of humor all the time, though they tend to execute it a lot better than a couple of old Cat fans in their high-schoolish pep rally video. If Aasheim and Folkvord hadn't made themselves such easy targets given their status as recognized businessmen, no one would act so outraged about it.
A couple of things that people have overlooked about this bizarre episode:
1. Not only do both of those guys rely largely on Griz fans to sell their products, but also they have specific contracts with UM in place. Universal Athletics in Missoula is constantly stocked with official UM merchandise, and Wheat Montana provides food to UM dining services. In fact, the buns served at concessions in Washington-Grizzly Stadium are from Wheat Montana. If Aasheim and Folkvord aren't smart enough to realize that it's a bad business move to joke that UM condones rape after they've made their fortunes off of the school, they why should anyone at UM continue to give them what they want?
2. It's understood that MSU had no part in the video, but MSU Communications was actually credited in the production. The video featured aerial shots of the field and official graphics that are used for pregame introductions at Bobcat stadium. While someone at MSU was compliant, that's not to say they had heard the song before handing over the footage. It's likely the school, like Aasheim and Folkvord, thought it was going to be harmless fun, and simply trusted that there wouldn't be anything in the video that might embarrass the institution, apart from their inane attempt at singing an dancing.
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