Grizzly bears and gobi bears are both a brown bear based on DNA. The grizzly bear got it's name from trappers, Native Americans and Lewis & Clark and their created folklore. The name "grizzly" originally was given to brown bears in the lower 48 states and parts of Canada. Writers and bear specialists gradually started called the brown bear, found in the interior of North America, a grizzly bear. The bear is still properly a brown bear, which is the most common bear species in the world.
Marketing has distorted what is and what is not a grizzly bear. Promoters of TV shows, for example Timothy Tredwell, constantly refer to the coastal brown bear as a grizzly bear. This confused the public. If you were to go to Europe and told the residents that they had grizzly bears, they wouldn't understand you were talking about what they'd call a brown bear.
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