You know you've made it big when The New York Times crossword puzzle uses you in a clue. That's exactly what happened in the Saturday, Nov. 27 puzzle, written by Xan Vongsathorn, when it called for a three-letter word in "40 Across." The hint read: "Moose Drool or Trout Slayer."
The answer, of course, is "ale." Both Moose Drool Brown Ale and Trout Slayer (a filtered wheat ale) are brewed by Big Sky.
Considering those beers aren't distributed east of Michigan, how many East Coasters do you think figured this one out? A better question: How the heck did it make it into the puzzle? Just guessing, but Vongsathorn happens to be a college student in California. Big Sky beers are much easier to find there.