Thursday, March 25, 2010

Locals brew up Folgers jingle to win $25,000

Posted By on Thu, Mar 25, 2010 at 4:50 PM

Folgers coffee may not be the top choice of Missoula hardcore coffee addicts, but almost everyone of a certain age can recall the brand's catchy television jingle. "The best part of waking up..." Ah, the good old days. But every product's jingle needs a facelift and, for Folgers, it's time.

In fact, four local residents are one group of 10 semi-finalists revamping the company's jingle and winning a trip to New York City and a $25,000 prize. Ethan Thompson (Whitefish), Jenny Snipstead (Kalispell) and two UM students Dan Coburn and Landon Lee, crafted this sunny little number in the hopes of climbing their way to the top of the contest. Check it out. And if you love it, or just want to help out with their college tuition, you can do the songsters a big favor by voting for them between March 28 and April 21 at www.bestpartofwakinup.com.

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